Privacy Policy


Vella LLC (“Vella”) has created this Privacy Policy in order to demonstrate transparency with how Vella captures, uses, and discloses information (“Data”) that is gathered while visitors use (the “Site”) and its services offered on the Site (the “Services”). 

Upon visiting, navigating, and attempting or executing Services, you rightfully agree to the collection and use of information in relation to this policy. This Policy is referenced along with the Terms of Service Policy. It is the Site visitor’s responsibility to read through this Policy thoroughly to clearly understand how Vella collects, uses, and distributes their data.

Data Collected from You

The data collected by the Site may differ depending on how Vella's Site and Services are utilized. Vella may provide an account feature that will collect basic personal information voluntarily given by the visiting user. This feature requires first and last name, email address, a password of the visiting user’s choice, age, and residing residence. Electing to make purchases through the Site, Vella captures first and last name, billing and shipping addresses, age, payment card information (including card number, expiration date, and CVV), along with the visiting users billing and shipping address.

Automated Data Collection

Upon visiting the Site, Vella captures the visiting user’s browser, IP Address, device type, session duration, clicked links on the Site, pages viewed on the Site and conversion related visits from third party entities such as Facebook, Instagram, and Google. This data may be assembled with other information related to the visiting user in the attempt to better serve Vella's visitors.

How and Why We Use Your Data

Vella utilizes visiting user’s data to better serve all users. This information allows us to make strategic alterations to the Site for better user experience. Below is a list of ways we utilize visiting user’s data.

  • To provide ecommerce Services to you and to fulfill your orders.
  • To provide the best customer service.
  • To provide relevant content and products within the Site.
  • To send marketing content via email, physical mail, phone call, and text message (SMS).
  • To send Vella news, newsletters, and industry leading trends.
  • To help Vella advertise on third-party websites, mobile apps, and other online services. Also, to provide analytics on if these advertisements are successful and reaching the right people.
  • To understand what our users like and dislike at a feature and Services perspective.
  • To comply with legal obligations, as part of our general business operations, and other business administration purposes.
  • Where we see fit to investigate, prevent, or take actions (proactive and reactionary) upon illegal activities, fraud, safety, and violations of Vella's Terms of Service or Privacy Policy.

Data Protection

It is a high priority for Vella to ensure that all visiting users’ data is as secure as possible within reason. Measures are as followed.

  • Website Malware Scanning
  • Up to date SSL certificate
  • We do not store Payment Card information within the Site

Shared Data

Vella may share your data collected with Third-Party Service Providers to support or provide services we provide through the Site. Other services may be performed by these Third-Party Service Providers during your interactions of the site such as collect browser details, locational information, site navigation, and details of your visit to the Site. These services are performed to assist us in marketing campaigns, customer service, technical support, and reporting functions. These functions serve the purpose to give users a better experience while visiting the Site. Third-Party Providers may share your information with their subsidiaries, joint ventures, or other companies under similar control.

The Role of Cookies

Vella and some of our Service Providers do use cookies and other tracking technology to capture data about visiting user’s use of Vella's Site.

Cookies Definition: A packet of data sent by an Internet server to a browser, which is returned by the browser each time it subsequently accesses the same server, used to identify the user or track their access to the server. These cookies may stay on devices after a browser has been closed.

Third Party Analytics

Vella and other service providers we do business with, such as Google, may use the data captured about you to assist Vella and service providers to identify other devices that you use, including mobile phone, tablet, laptop, smart watch, and other technologies. This information may be used to target market and advertise directly to you or others.

Access to My Personal Information

Upon creating an account on Vella's Site, you will be able to edit any information you have voluntarily provided. Please keep in mind older account information may be cached on the website for a period of time.

Contact Information

If you have questions or concerns regarding this privacy policy please email us at